
Tailoring to your perfect fit
By Sarah Burton
Once you're engaged, the rush is on. There's so much to do!
Saying 'yes' to your man seems easy compared to the monumental
task of preparing for a wedding. The wedding industry seems to have
hijacked the whole meaning of this solemn event, making it into
a theatrical production complete with actors, audience, ambience
and astronomical prices.
When did weddings become so difficult? Take for example the
wedding dress. With so many choices of beautiful white dresses,
you'd think it would be pretty easy to find the perfect gown, but
not so! You've got to hustle if you want to find the one that makes
you look gorgeous while not appearing too frumpy, too poufy, too
lacey, too 80s, too corseted or too much like your roommate who
got married last year. Add to this, you want it all within a reasonable
price range (and I've found that what is considered "reasonable"
can vary a great deal).
Having been a bridesmaid more than four times, I have been
through quite a few dress-shopping trips, and it can be a frustrating
and tiring event. Frustrating, because if a bride finds a dress
that is exactly within her budget, she has to realize that the cost
of the dress is not just the price tag at the store, but also the
cost for a separate tailor to do the hemming, bustling, and any
other needed adjustments (such as sleeve length, shoulder strap
or halter height, etc.). This may add several hundred dollars to
the cost of the attire, pushing the price way over the original
budget.
Now, despite the adage "three times a bridesmaid, never a bride,"
it's my turn to get married and like any other bride, I want my
wedding day finery to look stunning and unique without breaking
the bank. What I found out really surprised me.
I did not go the usual route of wedding boutiques and dress
appointments. I was decidedly not in a hurry to find a frock that
could be bustled and worn one day only. Instead, I went out to our
local Santa Barbara tailors and seamstresses to see what options
I had there. And believe me, once you find someone that you want
to work with, the options are almost endless. Like, whoever said
you had to get married in a dress?
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| Tailor Justin Avery helps Sarah
Burton into her custom made wedding jacket. |
I will be getting married outdoors during the winter months, and
I was concerned at the lack of dresses that weren't either strapless
or sleeveless (minus, of course, the dresses vaguely reminiscent
of the wedding dress in "Sixteen Candles"). I decided on a full-length
silk jacket, custom embroidered with my own choice of design, to
be worn as my wedding gown.
Initially, I thought that to have something custom made would
be extraordinarily expensive, but it turned out that for me it was
pretty comparable to buying a dress from the store - just under
$600, including all taxes and everything (no hemming or alteration
costs because it's all included!). The greatest difference is that
I actually had a say in the design, the fabric, the embroidery,
the colors, it was tailored to my form and I'll be able to wear
it again. It fits me perfectly.
Tips On Working With A Tailor
I sat down with Justin Avery, of JRA Design (www.jrahouseofdesign.com),
to compile this list of suggestions on how to get the most out of
your relationship with your tailor. The list is by no means complete,
but hopefully it will get you that much closer to the wedding dress
(or jacket) of your dreams.
- Call your tailor as far in advance as possible to get an idea
of their availability and timeline for the type of dress you want.
- Ask to see samples of their work - this will show you a lot
about their creative and design abilities, and their overall style.
- Bring pictures of what you like or what you want - you don't
have to know exactly what you want when you first visit your tailor,
but it's good to have a starting point.
- Make sure you feel comfortable with your tailor and their working
style before committing to any project. You want a tailor with
whom you feel comfortable, who has a real can-do attitude and
is a good problem-solver. Making your dream dress will take time,
patience and a lot of creativity. You want someone who's really
ready to work with you.
- Think twice before working with someone who asks for 100 percent
payment up front. While most of the time nothing goes wrong, you
don't want to set yourself up for ugly business if for some reason
things don't turn out the way you wanted.
- Have an idea of your budget, but if you're working with a creative,
problem-solving tailor, they can help you get the dress you want
at a price that's affordable to you. That's just another great
reason to have it custom-made!
- Don't be shy! Ask lots of questions and never be afraid to ask
for what you want - you may just get it!

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The embroidery
detail on an unfinished sleeve is examined before it's hemmed. |

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